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Accra Technical University

MSc - Marketing strategy and Innovation
Intake Period(s):
Public
Technical University
Domestic

GHS 11,387.00

International

USD 5,190.00

Programme Overview
The MSc Marketing Strategy and Innovation programme is designed to equip students with advanced knowledge and skills necessary for developing, implementing, and managing cutting-edge marketing strategies in today’s dynamic and competitive business environment. This course emphasizes a comprehensive understanding of marketing principles, consumer behavior, digital marketing, and strategic brand management, combined with a deep dive into innovation design and management. Students will engage in critical analysis of real-world case studies, gain hands-on experience through interactive projects, and explore contemporary trends such as artificial intelligence, big data analytics, and sustainable marketing practices. By integrating theoretical frameworks with practical applications, the programme aims to prepare graduates to become forward-thinking marketing leaders capable of driving innovation and delivering strategic value across diverse industries.
Domestic Requirements
Undergraduates with qualification in BBA/BSc/BTECH in the areas of Marketing, Management, Human Resource Management, Entrepreneurship and other relevant Social Sciences. Undergraduates with a minimum of a Second-Class Lower Division with at least one-year relevant working experience will be offered unconditional admission into the programme.
International Requirements
Undergraduates with qualification in BBA/BSc/BTECH in the areas of Marketing, Management, Human Resource Management, Entrepreneurship and other relevant Social Sciences. Undergraduates with a minimum of a Second-Class Lower Division with at least one-year relevant working experience will be offered unconditional admission into the programme.
Programme Details
Certificate Type
MSc - Master of Science
Mode of Study/teaching
Face-to-face (In-person) Blended Learning (In-person and Online)
Time of Study
Weekend Only (Sat & Sun) Regular Teaching Time (8am - 5pm)
Duration

1 Years

Campus Region & Location

Region: Greater Accra

Location: Barnes road, Accra

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Institution Contact Information
Institution Name:

Accra Technical University

Phone: 233544368159
Emails:

info@atu.edu.gh | pr@atu.edu.gh

Location:

Barnes road, Accra

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