Programme Overview
Overview
The Bachelor of Business Administration in Management Studies (BBA Management Studies) is an undergraduate program that focuses on the principles of managing organizations, people, and resources efficiently. The program covers key aspects of management theory and practical skills in areas like leadership, decision-making, and organizational behavior.
Students learn about human resource management, focusing on recruitment, training, and employee development, as well as strategic management, which involves planning and executing business strategies to achieve long-term goals. The program also emphasizes marketing, finance, and operations management, providing a well-rounded understanding of how different business functions interrelate.
Graduates are equipped with leadership, communication, and problem-solving skills, preparing them for careers in business management, consultancy, human resources, and entrepreneurship. They can pursue roles such as business managers, HR specialists, and project coordinators, with opportunities in a wide range of industries, including corporate, non-profit, and government sectors.