Kumasi Technical University
MSc - Business Administration and Innovation (Strategic Marketing)
Intake Period(s):
Public
Technical University
Domestic
GHS 0.00
International
USD 0.00
Programme Overview
The aim of this MSc programme is to improve prospective students’ (participants’) managerial effectiveness in the increasingly digitized, and globalized field of marketing. It will deepen students understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling them to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage. Additionally, the Programme offers a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in Ghana and globally.
Domestic Requirements
Bachelor degree holders in Marketing or related discipline with a minimum of (Second Class Lower Division) from a recognized University.
Third Class applicants with bachelor degrees in Marketing or related discipline with 3 or more years work experience in relevant role may be considered for admission after passing a selected interview.
Other degree holders with Professional Diploma CIM-UK or related field of study.
Holders of MBA or Equivalent (Applicants may be exempted from some courses)
HND Marketing holders or related discipline with Professional Diploma CIM-UK.
Third Class applicants with bachelor degrees in Marketing or related discipline with 3 or more years work experience in relevant role may be considered for admission after passing a selected interview.
Other degree holders with Professional Diploma CIM-UK or related field of study.
Holders of MBA or Equivalent (Applicants may be exempted from some courses)
HND Marketing holders or related discipline with Professional Diploma CIM-UK.
International Requirements
Bachelor degree holders in Marketing or related discipline with a minimum of (Second Class Lower Division) from a recognized University.
Third Class applicants with bachelor degrees in Marketing or related discipline with 3 or more years work experience in relevant role may be considered for admission after passing a selected interview.
Other degree holders with Professional Diploma CIM-UK or related field of study.
Holders of MBA or Equivalent (Applicants may be exempted from some courses)
HND Marketing holders or related discipline with Professional Diploma CIM-UK.
Third Class applicants with bachelor degrees in Marketing or related discipline with 3 or more years work experience in relevant role may be considered for admission after passing a selected interview.
Other degree holders with Professional Diploma CIM-UK or related field of study.
Holders of MBA or Equivalent (Applicants may be exempted from some courses)
HND Marketing holders or related discipline with Professional Diploma CIM-UK.
Programme Details
Certificate Type
Mode of Study/teaching
Time of Study
Duration
2 Years
Campus Region & Location
Region: Ashanti
Location: Kumasi
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