Summary The Bachelor of Arts Business Studies, Marketing degree prepares students for the creative, fast-paced industry of promoting, developing and selling products and services. The programme also provides a solid foundation for postgraduate study or further qualification with professional bodies e.g. Chartered Institute of Marketing. Study Options: Regular Evening Weekend Career Options: Marketing Officer Admissions Representative Brand / Product Manager Event / Meeting Planner Marketing Assistant Marketing Research Analyst Media Planner Public Relations Representative Sales Representative Courses Offered Include: Sales Management Marketing Management International Marketing Integrated Marketing Communications Public Relations & Advertising Customer Relationship Management E-Marketing Brand Marketing Events Marketing Benefits of Studying Business Studies (Accounting) A Bachelor’s degree in Business Studies teaches you on how to manage and run businesses. Topics such as Strategic Management, Financial Management, Management Accounting, Marketing, Human Resource Management, Business Mathematics and Statistics, Banking, Commercial Law, Information Technology among others will be taught along the way. In the end, you’ll learn the ropes of how to become a successful business person. Your passion may be dancing, creating computer programmes, or playing basketball. Whatever your skill set and interests, there’s a business side to the equation! Think about it — business is part of the language we use when we talk about the entertainment industry, project financing, and sports marketing. Everything has a “business” side to it — every industry needs accountants, marketers, managers, financial analysts, and technology support staff … in other words, business majors! The career path for you should you study Business Studies (Marketing) includes but is not limited to the following: Advertising account executive Advertising account planner Advertising art director Market researcher Marketing executive Media buyer Media planner Public relations account executive Public relations officer Sales promotion account executive Social media manager

Certificate Type

Mode of Study/teaching

Time of Study

Duration

4 Years

Campus Region & Location

Region: Greater Accra

Location: East Legon, Accra